VETEMENTS

Vetements

VETEMENTS started in 2014 as a luxury fashion brand and "design collective" founded by Georgian fashion designer Demna Gvasalia and Guram Gvasalia (CEO of the company) in 2014. The brand was designed by a collective of their friends who had previous experience at Maison Margiela, Louis Vuitton, Balenciaga, Céline, and Antwerp's Royal Academy of Arts.Championing a more 'pragmatic' approach to fashion, Demna reflects the 'down to earth nature' that he says is reflected in what today's youth wear. Operating from a philosophical and methodological approach to his designs, Demna propelled Vetements to world class status in just three short seasons.