KUSIKOHC is one of many creative outlets for Cho Giseok, a polymathic practitioner who has found success in photography, creative direction, sculpting, drawing, and more. Rooted in messages of community, identity, and reinvention, KUSIKOHC is steadfast in its message: “Right to Fail,” an animating principle based in freedom of expression. With KUSIKOHC, he presents another avenue of inquiry; the newest dimension to the creative world he is always expanding and refining. Through ground-up compositions, in which he oversees everything from clothing and art direction to photography itself, Giseok has built a uniquely nuanced channel through which to transmit his interpretation of gritty and trend-defining culture.