Founded by cultural icon Don C in 2011, Just Don is a luxury sportswear brand known for reinventing classic NBA shorts, jerseys and python leather snapbacks. Don C gained notoriety as Kanye West’s road manager and D.J. Don C also worked as G.O.O.D. Music’s label manager and signed new artists to the label. In addition to Just Don, Don C is also the co-owner of Chicago’s RSVP Gallery.